How To Build A Strong Instagram Presence For Your Brand


Building a strong Instagram following is essential if you’re serious about expanding your company. It’s an exciting moment to be an Instagram marketer knowing that the social media platform has more than 700 million active monthly users, providing companies a great chance to connect with a sizable audience. 

Making the most of your Instagram business profile is crucial, especially if you want to appeal to younger people since around 73% of Instagram users are between the ages of 15 and 35.

Instagram Presence

So, if you’re just getting started or have been using it for a while and are ready to step up your company’s Instagram presence, here are some practical suggestions to help you increase the number of your Instagram followers and showcase your business to many new prospective clients. 

Influencer Outreach

One of the best strategies to increase your Instagram following is through developing ties with influencers. It’s a quick and easy approach to increasing brand collaborations exposure, but before reaching out, be careful to select the right influencers. To achieve this, limit your Instagram search by hashtag and follower count to only find accounts in your niche with a sizable following. You may also use Instagram’s location-based search to look for influencers in the same city as your company.

After you’ve chosen the appropriate influencers, get in touch with them, offer them a free product, and ask them to mention your company and product in one of their posts. Due to the influencer’s endorsement of your brand, this will increase referral followers on Instagram and website traffic.


You should announce your presence on Instagram if you already have a business page on Facebook, Twitter, or Snapchat. Most of this is simple knowledge, but to increase your Instagram following, be sure to share it on your other social media accounts. Creating a cross-promotional marketing campaign across Facebook and Instagram is very important. 

To do that, go to the settings page on your Facebook page, click Instagram advertising in the left column, and then click “add account” on the right to get started. The same advertising can be displayed on both platforms if your Instagram account and Facebook page are linked.

Run A Competition

Running Instagram competitions is a fantastic method to generate buzz about your business and increase exposure. There are numerous ways to organize competitions. Making it simple for clients to join your competition should be your first priority. You may set up a “like to win” contest and all you have to do is ask your followers to “like” a picture to be entered.

You may gradually increase the amount of contact with your clients using this low-effort method by launching photo challenges, for example. Ask your followers to share a photo with a certain hashtag in order to be entered to win.

Make sure your prize is appropriate and will be of the most benefit to your audience. For instance, if you represent a fashion brand, consider offering a designer watch or a collection of your goods. Keep in mind that for this kind of competition, you must already have solid involvement from prior competitions.

Don’t Forget To Post Regularly 

Make sure you update frequently. Be aware of your posting’s purpose and intended audience. You must consider the design of your Instagram feed. There should be a connection between each of your pictures. So choose a compelling theme or aesthetic that will support your consistency. You’ll always know what to post about if you have a subject in mind, which makes it simpler to think of photo topics.

Use Emojis And Hashtags

Use Emojis And Hashtags

Emojis and hashtags are crucial for increasing discoverability and traction. The great news is that you can use up to 30 hashtags on Instagram. Using hashtags efficiently ensures that your brand is visible to individuals looking for products linked to your brand. 

In addition, use the most logical emojis possible because they can be searched for on Instagram. Emojis are used in at least half of all captions and comments. Giving your company a personal touch is crucial since it can increase both interactions and visibility.

Final Thoughts

One of the best tools for promoting your company and what you have to offer is Instagram. Although it takes time and effort to become an Instagram sensation, by taking the actions we discussed in the article you may begin to establish your profile and increase your impact on this rapidly expanding app.

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