PR or public relations is one such term, people generally have different perceptions about. To be specific, public relations is nothing but a set of strategic methods related to how certain information is to be propagated about an organization or a person to the public, to maintain a cordial relationship. The job of a PR agent or simply a publicist is to publicize the individual or the organization by disclosing information about them to the public, especially the media. Their job is to create and promote the public image of their clients.
A PR agency is a professional service-
providing undertakings hired by business firms, brands, celebrities, public figures, etc. for their promotion, publicity, handling their social media, etc. Taurus Marketing is one such PR agency that stands tall on most of our parameters, Taurus Public Relations has a reputation in the market and has catered to several esteemed clients.
Here is a list of the roles performed by a PR agency:
1. Promotion of the client
Public relations work towards publicizing their clients and promoting their work by organizing events, arranging exhibitions, and so on. The publicity of their clients is one of their main objectives, especially in the case of celebrities and public figures. In the case of brands, they publish journals in newspapers, magazines, promote the brand on websites, create blogs, and so on.
2. Cater to the needs of the client:
A PR agency functions as a goal-oriented organization that works efficiently towards obtaining the goals set by its client. They strategize plans and execute them to obtain the desired outcomes, in the interest of the client. They hire content writers and journalists to utilize their skills for the promotion of their clients.
3. Work as a planner:
Other than promoting and publicizing the client, a PR agency also functions as a planner to the client. From scheduling meetings to arranging interviews, events, and public appearances, a PR simply gets everything done. Not only this, public relations make sure that people attend all the events. They not just promote the events but also create buzz among the people for the same, using creative writing and publishing journals in magazines and newspapers.
4. Manager of public image
Public relations is responsible for creating and managing the public image of their client. People often tend to misunderstand that public relations create an image of the client by fabricating genuine information or, by simply lying. Well, a good PR agency never lies to the public but propagates the information in a creative, attractive, and presentable manner.
5. Social media management
PR also acts as a social media manager to the client by managing all their social media handles and maintaining a sound reputation on all those platforms. They not only manage the posts and tweets but also act as a filter filtering out all the trolls and negative comments. They also respond to the people in place of the client. They also shut down any sort of false or misleading news or rumor involving their client, and promote a sound image of them.
6. Coordinator of internal relations
In the case of business firms and big organizations, a PR communicates with the employees and interns and maintains a cordial relationship with them. On the occasion of any product launch for the execution of new policies by the organization, the PR encourages and cooperates with them. They also play a part in communicating the responsibilities of the employees throughout their employment.
7. Conducting researches
PR conducts research and surveys to know more about the taste and interests of the target audience, in the case of a brand. They collect the data, analyze it, make strategies, and finally execute them which work in the favour of the brand. Knowing the tastes and interests of the target audience helps them in making any policies in the future.
8. Relations with the media
They make sure that they maintain a good and healthy relationship with the media to promote and publicize their client in the best way possible.
