How Has Technology Improved The British Sports Betting Industry


Sports betting, the activity of making predictions about sporting events and then placing bets on the result, has been greatly impacted by technology improvements, as have many other aspects of human existence. Due to recent advancements and improvements in the industry, the effects may be clearly observed. As a result of these technological advancements, internet betting has grown in popularity, as has the ability to stake bets faster and get rewards instantly.

The internet for obvious reasons was the very first new technology to have a significant impact on online sports betting. It made it possible for gamblers to place bets without having to visit a sportsbook. Betting enthusiasts may now wager whenever they choose, even around the clock, 365 days a year.

However, since the internet and sports betting became interwoven, additional technical developments have had an influence on the sector. We’ll show you how some of them impacted this industry in this post.

Mobile Betting

Mobile technology has changed human lives on a global scale. Whether for better or for worse is a hot debate itself, but it’s safe to say it’s changed the way we communicate, interact and even enjoy our free time. Mobile technologies have definitely changed the world of Igaming in a highly positive manner. Today one can find several guides on the new betting sites for UK punters with mobile-friendly informational sites and even apps to enjoy gaming on the go. 

As stated mobile gaming has changed the way we enjoy our free time, today we can enjoy gaming on the go, or anywhere at any time for that matter with a few simple button pushes and swipes on the screen. 

It’s also a well-known fact that much of the time we spend online is actually done through our mobile phones. This is exactly the reason why it’s essential for betting companies and industries to offer state-of-the-art mobile apps and or compatible sites.

Live Betting

In-play odds are available 24 hours a day, seven days a week, on the world’s largest events and the most obscure sports. Graphics and metrics, as well as live broadcasting in some circumstances, are now available to keep track of the action. If you’re betting on a live match in the Premier League or the Champions League, chances are your bookmaker has a live betting area.

Live betting as you’ve probably guessed, allows users to bet while the game is live as well as beforehand. It’s a technology that has allowed punters to continue accepting wagers throughout the game and has drastically changed the industry for the better, especially when you consider bonuses and promotions currently being offered after live betting was introduced. 

Bonuses & Promotions

Although not per se a new technology, due to evolving technologies bonuses and other incentives offered to punters have drastically improved. So much so that standard brick-and-mortar bookies can not really compare.

More online bookmakers equate to a greater selection of betting options. Every new bookmaker on the market offers a promotion for new customers.  You don’t have to be a new client to take advantage of special offers and promotions. The advancement of technology over the previous two decades has made it feasible to provide mobile exclusives, live betting specials, and other creative bargains that would not have been available before.

Social Media The New Marketing Mecca

Today, greater people than ever before are spending time on the internet. Social media is where they spend their time if they aren’t looking for relevant information on the internet. In fact, about 45% of the world’s population is active on social media, with log-in times of an average of 2 hours and 23 minutes each day, according to data compiled by Medium.

The Future In Wearable Tech

Any digital product should be mobile-friendly by 2022. If not, potential customers will not find the service useful. Due to the sheer importance of these devices in our daily lives, companies and marketers will continue to focus their efforts here as long as they are available.

Aside from mobile phones, wearable technologies are also becoming popular.

Wearable technologies such as smartwatches and fitness trackers are prime examples of wearable technology that essentially connects to the internet. According to Statista, there will be 1.1 billion linked wearables on the market by 2022.

Betting companies are getting on board with this new technology, in fact, several of them have already created or invested in sports betting apps for smartwatches.

These apps let users watch sports and place wagers without having to remove their phones from their pockets or purses. You may not only gamble online but also keep track of your bets and get notifications when they win or lose.


As US national security advisor still works on the details regarding the Russian oil price cap, sports betting companies look to increase ways of using evolving technologies to their advantage. The question is can betting companies make it through the ever-changing technologies and what will be the next adaptation to join the market.

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