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Increasing organic traffic is one of the most important metrics to measure the success of a website. This article focuses on how to increase organic traffic by optimizing your website for search engines and providing quality content that visitors want to read.
Develop the content strategy with targeted keyword research
Your content strategy is the foundation for your site’s optimization. It should be based on research and an understanding of what your audience is looking for. I will break down the basics of developing a keyword strategy and show you how to automate the process to save time.
Short-tail keyword
Short-tail keywords contain 1 to 3 words and typically have a higher monthly search volume. They are often more generic, with lower competition, and are less expensive to rank for.
Long-tail keyword
Long-tail keywords are phrases that a user might search for on Google, examples include: “gift for her”, “best coffee shops near me”, “advice for new moms”. These keywords are typically longer, and more specific than broad, popular keywords.
1. Geo-targeting keyword
Geo-targeting keywords are a great way for businesses to further expand their reach and increase traffic to their website or blog. This type of keyword gives websites the ability to target local audiences by providing relevant content related to the country, state, city or zip code. For instance, a company that provides SEO services in Brisbane can target local audiences in Brisbane.
2. Use catchy titles and headings
A catchy and well-structured title is one of the most important components of any article. A good title will not only entice readers to click on the link, but it should also tell them what they are going to find.
The first thing to consider when creating content is a good title. It should be included among the other SEO best practices. If your web pages are getting indexed but are not being clicked on, then Google will replace them in the search results with articles that people are clicking.
3. Make a user-friendly design
Creating a user-friendly website design is important for any business. A user-friendly design will make visitors want to spend more time on your site and encourage them to browse the pages. You can make your website more user-friendly by using interactive features, such as video or animations that draw attention and make it fun for visitors to explore your site. A user-friendly design is a design that is, in the eyes of your users, meeting their expectations and needs.
4. Optimise your page loading speed
Speed is an important measure of modern web design. The more quickly a page loads, the higher its position in search engine results pages (SERPs), and the more satisfied its visitors will be. There are many ways to optimize the loading speed of your site, including eliminating unnecessary images, decreasing script size and load time, and minimizing the number of ad units on a page.
5. Use schema for different kind of pages
The schema markup is a new way of organizing and providing semantic information to search engines. This markup can provide a more easily understood version of the text, which can include important categories such as people, places, organizations, events and more. Schema markup provides a standardized way to provide structured data to search engines. This standardized code is used by search engines to better understand and categorize your content. If google can understand your page properly, then your page may appear as a rich snippet on Google for different queries.
6. Proper use of internal links
Internal links are one of the most important factors in SEO. In the world of SEO, if you link to your own content buy seo backlinks from other pages on your site, Google will rank your content higher in search rankings. Such links also help improve traffic and engagement to the linked content.
They establish a connection between two pages that improve the ranking of both pages and can also help you rank higher in search engine results.
